Career Summary
An award-winning media professional with 20 years of experience in storytelling and content production, specializing in creating, managing, and executing high-impact media projects, TV productions, and digital campaigns.
• Proven ability to oversee, coordinate, write, produce, shoot, and edit assignments delivered on deadline.
• Expertise in developing and executing innovative strategies that drive engagement and achieve project goals through various media channels.
• Excellent writing skills with extensive experience crafting compelling content for television, social media, and communications.
• Exceptional multi-tasking and project management abilities.
• Strong creative eye and attention to detail.
• Received Investigative Journalism Award from the Canadian Association of Journalists in 2018.
Specialties: Producing, Writing, Videography, Still Photography, Editing, Digital Strategy, Social Media Marketing, and Creative Brand Storytelling.
Proficiencies: Avid, Adobe Photoshop & Premiere Pro, Canon DSLRs, Sony ENG Cameras, DJI Mavic Mini, Canva, Mailchimp, Later, Squarespace, and more.
Education
• Graduate of Algonquin College, Television Broadcasting.
• Independent Film and Television Certificate, Algonquin College.
• Cinematography Workshop Series, Ryerson University.
• Still Photography, Ottawa School Of Art, SPAO & Algonquin College.
• Freelance Writing, University Of British Columbia.
• Tease Writing and Storytelling, 602 Communications.
Professional Experience
Media & Communications
Vancouver, Toronto & Ottawa
2009 - Present (Freelance)
• Develop powerful media and marketing strategies for various businesses and organizations.
• Collaborate with clients to define project objectives and long-term goals.
• Build strong relationships with stakeholders, media outlets, and influencers to amplify project reach and impact.
• Capture and edit professional video and still photography to drive engagement and educate audiences.
• Write high-quality press releases, blog articles, website copy, team bios, and newsletters.
• Design and implement voice and brand identity across all platforms.
• Build and maintain visually engaging and functional websites using Squarespace, incorporating user-friendly layouts and basic SEO.
• Manage all aspects of project coordination, including scheduling, equipment rentals, location scouting, and team resourcing, ensuring seamless execution from concept to delivery.
Media & Communications Lead
Gitanyow Hereditary Chiefs Office, Vancouver & Gitanyow Village
June 2023 - November 2024
• Build out and enhance the Gitanyow Hereditary Chiefs’ communications plan, focusing on educating both Gitanyow community members and non-Indigenous audiences about Gitanyow’s history, current issues, and significant milestones.
• Develop creative campaigns for social media that highlight the history and culture of Gitanyow Nation, Aboriginal title, BC LNG development, climate change, and issues of racism and injustice within the RCMP.
• Create voice and brand identity across all channels.
• Shoot & edit still photography and videography.
• Plan, manage, and schedule original, archival, and user-generated content.
• Write external communications, including press releases and email campaigns.
• Stay informed on current news, ensuring up-to-date knowledge and relevance in communications and content development.
• Update WordPress website.
Social Media Marketing
Vancouver
Suki’s Salons, Vancouver
2021 - 2023
@sukissalons
Storm City Coffee, Vancouver
2021 - 2023
@stormcitycoffee
The Ellis Gastropub, Vancouver
2021
@theelliskits
Chewie’s Chicken & Biscuits, Vancouver
2018 - 2020
@chewiesbiscuits
Chewie’s Oyster Bar, Vancouver
2015 - 2018
@chewiesoysterbar
• Develop and execute social media and marketing strategies for popular, high-volume restaurants, coffee shops & hair salons.
• Create voice and brand identity on all channels – IG, FB, TikTok, X (Twitter) & YouTube.
• Actively engage, follow, and reply to posts, messages, and reviews across all social channels fostering positive and authentic relationships.
• Plan, manage, and schedule all original, archival, and user-generated content – photography, video & graphics.
• Generate and execute email marketing campaigns to drive engagement and eCommerce revenue.
• Organize media nights and special events, including writing press releases, designing invites, and creating guest lists.
• Grow and monitor Influencer programs – seek potential partnerships, contract negotiations, schedule appointments, and track and repost content.
• Design and track paid ad campaigns – IG, FB & Google.
• Monitor, evaluate, and report analytics.
• Build and maintain websites using Squarespace with basic SEO.
• Consistently seek out new and innovative opportunities across social channels.
• Keep up to date with new social tools and technology.
Video Journalist
APTN National News, Vancouver & Ottawa
2013 - 2020
• Research, produce, interview, shoot, write, and edit televised news segments and web stories for ‘APTN National News,’ covering a wide range of topics including Indigenous politics, industry development, environmental racism, residential schools, and MMIWG.
• Operate camera and related broadcasting equipment including news gathering, b-roll, stand ups, stills, Dejero, and ‘Pool Duty' on Parliament Hill.
• Conduct live and live to tape double-enders from studio and remote locations, ensuring high-quality broadcasts.
• Complete rough and final edits on Avid editing systems, including colour correction and audio mixing.
• Collaborate with editorial team to develop story angles and ensure accuracy.
• Adapt content to various formats and platforms, including TV, web, and social media, to effectively reach diverse audiences.
• Manage field production, including coordinating with subjects, securing permissions, and organizing travel.
• Train and mentor junior staff and interns, providing guidance on technical skills, storytelling techniques, and newsroom protocols.
ENG Photographer
CTV News, Ottawa
2010 - 2012
• Capture a diverse range of news, sports, and entertainment footage for 'CTV Ottawa' and 'CTV National News,' ensuring high-quality visuals for broadcast.
• Prepare, align, and set up ENG camera packages for both pre-recorded and live-to-air productions, including troubleshooting and maintaining equipment.
• Provide direction and training to new student reporters, offering guidance on voice, framing, and storytelling.
• Collaborate with reporters and producers to achieve optimal coverage of breaking news and feature stories, adapting to fast-paced and changing environments.
• Review footage for accuracy and clarity, ensuring timely delivery of content for on-air and digital platforms.
Story Producer
MuchMoreMusic, Toronto
2006 - 2009
• Produce and package episodes of ‘Profile,’ ‘POPaganda,’ and ‘Revival’ using a combination of original content and archival material, ensuring high-quality storytelling and viewer engagement.
• Write and develop scripts, voice-overs, and detailed paper edits, maintaining the show’s style and voice while meeting production deadlines.
• Conduct interviews with artists and commentators, crafting compelling narratives with diverse perspectives.
• Direct voice-over sessions and oversee editing, ensuring high-tempo and polished final segments.
• Perform extensive online and archival research to inform content creation and enhance the accuracy and depth of stories.
• Manage field production, including coordinating with crew, securing permissions, and handling on-location challenges.
• Pitch and develop new series and show ideas, contributing creative concepts monthly.
Live Show Producer
A-Channel Morning & A-Channel @ Noon, Ottawa
2003 - 2005
• Conceive, produce, and manage the overall storyline, editorial direction, and daily operations of ‘A-Channel Morning’ and ‘A-Channel @ Noon’, ensuring engaging and dynamic live programming.
• Led creative decision-making on show format, style, pacing, and visual presentation, integrating live interviews, field segments, and pre-recorded content.
• Research and write scripts, interview questions, and background briefs for hosts.
• Build and maintain a large network of contacts, securing high-profile guests and developing relationships with experts, influencers, and community leaders.
• Coordinate with camera crews, editors, and on-air talent to execute seamless live broadcasts, troubleshooting real-time challenges.
Videographer
Alliance Atlantis & U8TV, Toronto
2000 - 2002
• Produce, shoot, and edit a wide range of news, entertainment, and reality segments for Life Network, IFC, Pride Vision, and One, ensuring high-quality visual storytelling for diverse audiences.
• Collaborate with producers and directors to generate show concepts and develop compelling storylines.
• Provide guidance and creative direction to on-screen talent, ensuring engaging and authentic performances.
• Chased and booked guests, securing relevant contributors and interviewees to enhance content.